Harrah's Entertainment & Everest Poker Unveil World Series of Poker Multi-year Agreement

Everest Poker and Harrah's Entertainment, Inc. have signed a multi-year agreement that includes satellite tournament rights and strategic brand placement at the World Series of Poker in Las Vegas. The agreement ensures that the strongest, largest and most successful European field will be represented at the iconic Las Vegas poker tournament.



Montreal, QC (PRWEB) March 5, 2008 -- Everest Poker has signed a major agreement with Harrah's Entertainment, Inc. that includes satellite rights and brand placement on all of the table-top felts at the World Series of Poker in Las Vegas, and for the first time, the inner rung of the WSOP feature table.

Last year's WSOP saw a total prize pool in excess of $159,796,918, more than 54,000 player registrations and a net prize pool for the Main Event reaching $59,784,954.

With this new agreement, Everest Poker's brand will reach an estimated global audience of 200 million. Additionally, the new alliance enables Everest Poker to provide its largely European player base with more opportunities to play in a WSOP event in Las Vegas.

With official satellite rights, Everest Poker will offer European poker fans the chance to win seats and compete for the biggest single cash prize in international sport.

Players can even choose which events they want to attend, a feature designed to appeal to pros and amateurs alike.

Jennifer Joyce, Everest Poker's VP of Marketing, commented: "We are thrilled with this deal, as it will allow us to leverage our access to the WSOP to give our European players the best chance possible to compete at -- and win -- WSOP events in Las Vegas. We have always strived to make poker as accessible as possible to everybody, not just the elite few. The WSOP is the true global standard for poker giving pros a chance at history and amateur players the chance to fulfill their dream by rubbing shoulders with the legends. Our goal is to see a European win the Main Event."

Ty Stewart, World Series of Poker Director of Marketing, Sponsorship and Licensing, "We're excited to welcome Everest Poker to the World Series of Poker family. Through this agreement, Everest Poker is now literally in the center of the poker universe. Through presence on all tables, their brand will be connected to every historic moment at the WSOP. This alliance further demonstrates the globalization of poker and the industry behind it.



How you can reach the WSOP with Everest Poker:

• Every Monday night $13,000 WSOP Package - 1 package guaranteed. Buy-in $500 + 30 entry
  
  
• Every Wednesday night $7,500 WSOP Package - 1 package guaranteed. Buy-in: $200+15, Saturday Satellites: $22+2, $5+ 0.50 Rebuy
  
  
• Every Friday $3,500 WSOP Package - 1 package guaranteed
  
  
• June 8th TWENTY Seat Guarantee - Buy-in $1,000 + 50. Buy-in $200+15, Saturday Satellites $11+1 Sat and $3+.30 Rebuy
  
  
• May 18th Exclusively for ladies, we are running a 5 seat guarantee to the Ladies World Championship