MIAMI, Florida -- (PRESS RELEASE) -- If you've ever dreamed of being on the receiving end of an exclusive one-on-one phone call with 11-time WSOP bracelet winner Phil Hellmuth, leading online poker site UltimateBet is ready to make it happen thanks to the new UltimateAuctions website. The revolutionary online poker loyalty rewards site was launched as part of RAI$E, UltimateBet's new loyalty program.

RAI$E is a revolutionary new loyalty program that turns an already extraordinary online poker experience into a lifestyle altering one. There are five levels to the RAI$E program - Ultimate Member, Player, Contender, Legend and Icon. All depositing players will automatically enter the RAI$E program with Ultimate Member status and earn the key to the brand new UBAuctions.com website.

The auction site works much like eBay. However, instead of cash, poker players use the UltimatePoints they accumulate playing online poker to outbid their fellow UB players on gadgets, experiences, and merchandise they crave.

There are hundreds of auction items up for bids. Auctions open and close daily, giving UltimateBet Players with Points the opportunity to win and take home rewards in exchange for their loyalty.

On the line this week is a 30-minute phone lesson with 11-time World Series of Poker bracelet winner Phil Hellmuth where the auction winner can ask Phil virtually anything about online poker, his 11 WSOP bracelets, or life in general. The auction for the Hellmuth lesson closes on February 28th at 10:30pm ET.

But it isn't just poker-related merchandise and experiences on the new auction site. UltimateBet players are currently outbidding each other for the chance to own--and wear--a piece of Yankee Stadium. The Yankee Stadium Ballpark Cufflinks are crafted from salvaged wooden seats from America's most famous and beloved stadium. The cufflinks auction closes on March 14th at 9:45pm ET.

Players can search the auction site for even more merchandise and experiences by browsing a variety of categories including: Most Wanted; Phil Hellmuth; Online Pros; Tourney Packages, Collectibles; Gadgets; Apparel; Tickets & Events; Bling; Leisure; Tunes & Flick; and Grab Bag.

Details on RAI$E and UltimateAuctions are available at UltimateBet.com.